IMGN x WMG presents: So Satisfying House


Mala Vida

Get Directions


March 13 – 15

Official Showcase Of


Get Your Brain Tingled

From March 13th to March 15th at SXSW, get your brain tingled at the So Satisfying House. Attendees dropping by Mala Vida throughout the three days will be treated to an experience where top music talent and sensory delights take over. Daytime at the house will provide fans with an in-person audio, visual, and tactile adventure inspired by IMGN’s award-winning So Satisfying social brand. Once the sun sets, So Satisfying House turns your ears on at the liveliest party on 6th Street, with each night focusing on a different type of music—country, alternative and global—and performances by PinkPantheress, Tiago PZK, Pecos & The Rooftops, Sueco, and more.

Musical Acts

The Program


Sensory room, ASMR spa, Smell-O-Vision, and more!

Doors at 12:00pm each day


March 13 – Country Showcase: Pecos & the Rooftops, Drew Parker, Myron Elkins, and Jordyn Shellhart

March 14 – Alternative Showcase: PinkPantheress, Sueco, Cafune, and Rett Madison

March 15 – Global Showcase: Tiago PZK, Pheelz, RINI, and Elena Rose

Doors at 7:00pm each night


Who can I contact for press inquiries?

You can contact for information.

How do I get to the location? Is there parking?

Mala Vida is located at 708 E. 6th Street, Austin, Texas. There are parking lots nearby unaffiliated with the venue, parking will be extremely limited and we recommend taking public transport or a cab.

What address do I put in to get there on Uber / Lyft?

708 E. 6th Street, Austin, TX 78701. 6th Street will be closed daily at 2:00pm and inaccessible to ride share apps most of the festival.

How do I get in?

Admission to So Satisfying house is 21+. The daytime activation is free for SXSW attendees and Austin locals alike to experience, with an expedited entrance for SXSW pass holders. Nighttime performances are also free and begin at 7:00pm CT, but restricted to SXSW pass holders. Austin locals can swing by our stand-by line which will have limited first-come-first-served access.

Is the event 21+?


Will there be food? Drinks?

There will be drinks available for purchase.

Who is performing?

Click here for our awesome line-up.

Do I need to sign up to attend the event?

It will help expedite entry if you do! Register by clicking the “See Stuff In-Person” link below.

Who is IMGN?

IMGN is a next generation media company focused on Gen Z audiences with 60 million followers and growing. Our media channels including Daquan, So Satisfying and TryHard bring young viewers the specialized formats they crave such as memes, ASMR and satisfying videos. We are a top Snapchat Discover publisher as well as pioneers in the live TikTok and Twitch music streaming spaces.

Vertical Studios was founded by IMGN in 2021 to translate everything we know about reaching Gen Z with impact to Fortune 500 brands on platforms ranging from TikTok to Discord, Twitch, Instagram, Snapchat and YouTube. Brand partners have included Levi’s, Panasonic, Amazon, McDonald’s, Adobe, Riot Games and many more.

IMGN was acquired by Warner Music Group in 2020.

Who is So Satisfying?

So Satisfying is the most viewed social “satisfying” channel, delivering viral autonomous sensory meridian response (ASMR) content of people squishing slime, cuttong soap, crushing foam, and more. Please #donottrythisathome :).

Our in-house team creates content for over 22 million social followers around the world who share a passion for *all* things satisfying.

Where can I watch the stream?

The livestream link will be posted here when it becomes available.

What time does this take place?

Doors open for daytime activation at 12:00pm.

Doors open for nighttime showcase at 7:00pm.

Is ADA or accessible seating available?

The venue is ADA but there is no ADA seating.

Any limitations on bag size?

We do not have a specific bag policy but every bag including staff entering the venue is subject to search / wand.

Can I bring a camera / laptop / tablet to Mala Vida?

Not at this time.

What is your policy on re-entering the building?

Back in line, I’m afraid!

What if I still have more questions?

Email and we’ll get back to you as soon as possible!

Define Code of Conduct / In Case Of Emergency / Prohibited Items.

Common sense here. Don’t act like an idiot. No drugs no weapons.

Brought To You By

March 13 – 15

Mala Vida

708 East 6th Street, Austin, TX 78701

So Satisfying Merch

Magic Sand

The ultimate satisfying substance, this kinetic sand is perfect to mold, shape, squeeze, or squish. Sand never dries out and sticks to itself for minimal mess and easy cleanup. Includes three cutting tools to create those super satisfying slices! Use for fun, stress relief, or to create your own satisfying content. This stuff is our favorite to use, and we can’t wait for you to try it too!

Water Painting Art Book

The ultimate satisfying and relaxing activity, this water art book provides blank pages that turn into vibrant colors when wet and naturally disappear within 5-10 minutes to be used again. Use it for fun, stress relief, or to stimulate your artistic side without the mess. Our team is obsessed with this book, and we hope you’ll love it too!

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